Amaya
Virtual Fitness Influencer | Social Media Storytelling | Organic Demand Generation
A virtual fitness influencer for a digital coaching platform. Amaya’s personality and Instagram content introduce its coaching to new followers.
Character-Driven Marketing in Action
See how strategy, character creation, and activation come together to give brand mascots and virtual characters a lasting role in marketing and communication. The portfolio also features selected projects that demonstrate our wider creative expertise.
Character Projects
Noya
Virtual Fashion Model | AI Content Production | Social Media Strategy
Noya is an AI-generated fashion model with a consistent look and editorial style, developed as digital talent that fashion and lifestyle brands can cast.
Macropay
Mascot Rebranding | Integrated Launch Campaign | Mascot Costume
Mexican retail and fintech company Macropay turned its mascot Coco into a consistent brand ambassador, then relaunched him across stores and social media.
Saudi Green Initiative
Youth Engagement | Multi Channel Marketing | Character IP Development
Namour the Arabian leopard fronts Saudi Green Initiative’s youth sub-brand and makes a national sustainability mission approachable for young Arab audiences.
Rapsodo
Celebrity Digital Twin | Virtual Brand Ambassador | Scalable Content Production
A high-fidelity digital twin of baseball star Shohei Ohtani that Rapsodo can reuse as a virtual ambassador across campaigns and branded content.
Sungrow
B2B Mascot Communication Strategy | AI Companion Character | Product Education
Sungrow’s mascot Young Yang gained a deeper backstory and a new companion, Bubbly, so the renewable energy brand can speak to B2B and consumer audiences.
Travelodge By Wyndham
Mascot Rebranding | Sustainability Communication | Mascot Activation Planning
Archive research guided a modern Sleepy Bear for Travelodge by Wyndham, so the update keeps nearly 70 years of brand heritage intact.
Louisville City FC & Racing Louisville FC
Sport Mascot Strategy & Development | Matchday Fan Engagement | Launch Campaign
Float and Sting, mascots for Louisville City FC and Racing Louisville FC, share one storyline while each speaks for its own club and fans.
Mozilla Firefox
Character Identity System | Mascot Launch Campaigns | Product Onboarding Strategy
A mascot that gave Firefox Lite one recognizable face across 14 countries, launched with campaigns and an interactive billboard.
Hadiya Real Estate
Chatbot Persona Development | AI Real Estate Assistant | Culturally Rooted Mascot
Hadi the Camel gives Hadiya Real Estate’s AI assistant a face, a personality and a local touch for property searches in Dubai.
Williams Adley
B2B Mascot | Trade Show Activation | Corporate Communications
Wally the Owl helps US audit and cybersecurity firm Williams Adley stand out in a conservative industry, from trade show floors to digital channels.
Adventure Dude
Water Park Branding | Website Development | Go-to-Market Strategy
Strategy, identity, a mascot and a booking site with sales tracking for Adventure Dude, a floating water park in Cyprus.
Clever Daycare
Childcare Mascot | Environmental Branding | Website Development
Cleo the penguin anchors a welcoming brand for Clever Daycare that families see everywhere, from its interiors to its ads and website.
The Land Of Legends
Theme Park Mascots | Transmedia Storytelling | Experiential Activation & Launch Planning
A family of lion mascots for The Land of Legends, designed to engage guests across the resort through stories and tech-driven experiences.
Brady’s Drugstore
Character Development | 3D Animated Commercial | Local Brand Awareness
Pharmacist Tim Brady inspired the hero of this animated ad, which turns his personal approach to care into the local drugstore’s calling card.
Madbid TV Adverts
Campaign Storytelling | Character-Led Advertising | Multi-Channel Promotion
A postman and Santa Claus star in TV spots that explain how MadBid’s online auctions work and capture the thrill of the bid.
PETA
Character-Driven Campaign | Creative Storytelling | 3D Campaign Teaser
Toby the turkey leads PETA’s two-minute Christmas film, a story that asks viewers to see holiday traditions from the animal’s side.
88 Dynasty
NFT Teaser | Animated NFT Loops | Video Marketing
Animated loops and a teaser for 88 Dynasty’s Lion Masters NFT collection, with a visual style drawn from Asian culture.
Mad Squad
Game Design & Development | Game Trailer Production | Promotional Content Production
Mad Squad is a mobile hero shooter, co-developed with a partner studio and introduced to players through a 3D trailer of its heroes in action.
Alpha Clash
Trading Card Game Launch | Character-Led Commercial | Launch Campaign Strategy
Alpha Clash’s illustrated card characters step out of the artwork and into an animated launch commercial, signature powers and all.
Goated Creations
Digital Campaign Content | NFT Marketing | Promotional Video Production
A 3D teaser puts Goated Creations’ lead GOAT front and center to introduce the NFT collection to gamers and collectors.
Cross The Ages
Creative Concept & Art Direction | Character-Led Storytelling | Cinematic Trailer Production
A stylized cinematic trailer for the fantasy game Cross the Ages that reintroduces its characters and world to build anticipation among players.
Joker Boys
NFT Launch Campaign | Character Development | Social Media Promotion
An animated short and social ads launched the Joker Boys NFT collection and gave collectors a feel for each Joker’s personality.
Bee Reality
Gamified Experience Design | AI-Powered Interactive Learning | VR Experience Development
Language learning inside a VR world, where learners take on story missions and practice speaking through AI-powered conversations.
Cambridge University
Episodic Animation Production | Educational Content Adaptation | Character-Led Learning
Cambridge’s Super Minds English course, adapted into a 20-episode animated series that turns curriculum goals into one ongoing adventure for young learners.
Doggyland
Children’s Musical Series | 3D Episode Production | Inclusive Learning
3D episode production for Doggyland, the children’s music series co-created by Snoop Dogg, where songs teach good habits and social skills.
K-Star
Series Pitch Trailer | 3D Character Animation | Storytelling
A pitch trailer for K-Star, an animated comedy about a family starting over in a new American city, made to sell the series to partners.
Robots
Series Pitch Trailer | 3D Character Animation | Sci-Fi Story Development
Robots follows a young girl who secretly protects alien creatures. The pitch trailer sets out the sci-fi comedy’s humor and heart for production partners.
No projects in this category.
Additional Projects
All Nippon Airways
Campaign Concept Development | Cross-Cultural Creative Localization | Promotional Video Production
All Nippon Airways introduced its services to Chinese travelers with a campaign teaser built on cultural references that connect Japan and China.
Medishots
Business & Go-to-Market Strategy | Brand Identity Development | AI-Enabled App Development
Business strategy, brand and an AI-powered app for Medishots, a clinic management platform that simplifies how healthcare and aesthetic practices operate.
Shoesphere – Shoes Configurator
3D Product Configurator | Real-Time Customization | Interactive E-Commerce
Shoesphere lets shoppers spin, inspect and recolor shoes in real-time 3D on any device before they buy.
CAIready Gamified Interactive Experience
Exhibition Experience Design | Interactive Gamification | Lead-Generation Experience Design
Visitors to CAIReady’s booth play their way through a 3D game that explains pharma digital twin technology and captures their details as leads.
Ludo King
Playable Ad | Interactive Advertising | Mobile User Acquisition
A playable HTML5 ad that lets people try Ludo King before they install it, built to bring in new players.
Explore Our Character-Driven Marketing Solutions
See how we develop, activate, and grow brand mascots and virtual characters as long-term assets for marketing and communication.